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Mexican palletizer manufacturer and authorized FANUC integrator

We are a Mexican palletizer manufacturer: twenty-five years of robots for welding, polishing, plasma cutting and packaging, and since 2026 one machine, the palletizer.

Target Robotics team outside the plant in San Luis Potosí, among trees

25 years in 5 dates

  1. 2001

    Two engineers

    José Luis Villalón founds the company in San Luis Potosí, after studying at the FANUC training center in Michigan.

  2. 2003

    FANUC integrator

    Target becomes an authorized integrator for the brand.

  3. 2009

    The first palletizer

    Target sells its first palletizer. For years it shares the floor with everything else: welding, polishing, plasma cutting, packaging.

  4. 2017

    FANUC Excellence Award

    Target receives it as an integrator in Latin America.

  5. 2026

    One machine

    Target's leadership decides to stop custom development. Target now builds only palletizers, in 3 versions, for Mexico.

We stopped saying yes to everything

For years we quoted whatever anyone asked for, and we built machines nobody had built before.

Today we only make palletizers. If you need something else, we tell you straight and refer you to someone who does it every day. We follow the model of the manufacturers that devoted themselves to one machine.

Aerial view of the Target Robotics plant, surrounded by green areas

Where is Target Robotics?

At Camino a la Joyita #100, San Luis Potosí.

Site
2,000 m² of buildings on 3 hectares
Team
More than 85 design engineers
Integration
50 robots a year, on average
Patents
3 patents

Target's corporate presentation, 2026.

Sheep and llamas also live on the property. If you come to see a machine, keep an eye on your bag.

Portrait of José Luis Villalón, arms crossed, in front of a FANUC robot

José Luis Villalón

CEO of Target Robotics

Electronics engineer from the Instituto Tecnológico de Morelia. He trained at the FANUC training center in Rochester Hills, Michigan, and founded Target Robotics in San Luis Potosí in 2001, with two engineers.

He signs the articles on this blog and writes on LinkedIn.

Questions about the company

Contact

How long has Target Robotics been around?
Since 2001. IMPI, Mexico's trademark office, records January 9, 2001 as the first use of the brand, and the company started with two engineers in San Luis Potosí.
Is Target Robotics an integrator or a manufacturer?
It is both. It builds the complete palletizer and is an authorized FANUC integrator. Other specialist manufacturers around the world use the same combination.
What is Target Robotics Group?
It is the group that includes Target Robotics, which makes palletizers, and Agro Robotics, which makes machines for produce field crates, crate packing and crate dumping.

Send your load, speed and shifts. We reply with a version and a price range.

Delivered in 12 weeks. Public price reference: US$120,000 (CSi) to US$550,000 (Kaufman), as of November 3, 2026.

Request a palletizer quote

Or call sales: +52 (444) 279 0953 · WhatsApp

  1. 1What you palletize
  2. 2At what speed
  3. 3How many lines
  4. 4Your pallet
  5. 5How many shifts
  6. 6Space and city